16 February 2010

1,500 ACTS SIGN UP AS EVO MUSIC ROOMS STRIKES A CHORD

This spring, big name music stars and up-and-coming talent from across the UK will be rocking and rolling their way into homes across the UK as Evo Music Rooms launches on Channel 4.

The innovative new series brings together star headliners with Evo unsigned artists who will share the stage in a groundbreaking weekly showcase.

Evo Music Rooms will break the mould in its search for talent, taking viewers on a thrilling ride through music as week by week a major recording artist 'hijacks' the show; curating, and co-hosting a unique spectacle.  Each evolutionary night will be opened and closed with a performance from our star curator followed by performances from a legend that inspired them, and recording artists they think are shaping today's music scene, before an Evo unsigned artist takes to the stage in a bid for stardom.

Until 17 February aspiring artists across the UK can apply at www.evomusicrooms.com, with only 20 Evo unsigned artists then making it on to the judges' shortlist.  Already more than 1,500 music acts have applied. The top 20 artists will be showcased online and fans will have until 10 March to vote their top 10 into the final. From the top 10, the panel will select six hopefuls who will be whisked off to London for one-to-one mentoring, free studio time and the opportunity to perform live on the same bill as some of music's biggest names.

An influential judging panel of industry experts, with the help of the voting public, will whittle down the contenders until six triumphant acts will win a once-in-a-lifetime opportunity to perform alongside their idols in front of a live studio audience.

Evo Music Rooms is the ultimate gig ticket for 2010, offering a line-up of past, present and future stars.  Young and spirited like the Fiat Punto Evo itself, Evo Music Rooms will redefine live music and inspire a generation of music lovers.

Executive Producer Jez Nelson said, "We're incredibly hyped to be producing this series. There's never been a more exciting time for music - and these shows will celebrate the best acts out there. Crucially though, we'll also be discovering new talent, mentoring them and then giving them an amazing TV platform to launch them. As a digital company as passionate about on-line content as we are about TV, this is a dream production to be involved in."

Elena Bernardelli, marketing director, Fiat Group Automobiles UK said: "Punto Evo is leading the way in innovation, so we were thrilled to get involved with a music initiative that reflected our forward-thinking approach.  At Fiat we strive to bring forward the future for our customers, and we can't wait to bring them the next big thing."

Evo Music Rooms is a Somethin' Else production.

ends...

For further information please contact:
Peter Newton, Public Relations Director
Tom Johnston, Press Relations Manager
or Puneet Joshi, Press Relations Officer

Fiat Group Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871

E-mail addresses: peter.newton@fiat.com / tom.johnston@fiat.com / puneet.joshi@fiat.com

This press release and image are available on www.fiat4media.co.uk

Notes to editors:

www.evomusicrooms.com will run alongside Evo Music Rooms offering exclusive ticket competitions, backstage footage and behind the scenes videos as well as an opportunity for unsigned musicians to upload their music in the hope of being scouted.  Viewers can log onto the website to vote for their favourite Evo unsigned artist from 24 February by visiting www.evomusicrooms.com.

The Fiat Punto Evo is the latest in a long line of successful Punto cars. Car of the Year in 1995, more than seven million Puntos have been produced worldwide. New Punto Evo - the latest evolution - is set to build on the strengths of its illustrious predecessors and move the game on with a host of new ideas and innovations that include latest generation MultiAir and MultiJet II engines and Blue&Me TomTom navigation, mobile phone, trip computer and MP3 music player.
www.fiat.co.uk/puntoevo

Somethin' Else is the UK's leading cross-platform production company for TV, radio and digital and also has a talent agency. Its Radio division is the UK's biggest independent radio production company, supplying more audio programmes (by revenue and hours) to the BBC, commercial and online broadcasters than anyone else. The TV and Digital departments create video (TV and online) and content for games, apps and websites. The Talent department represents many of the UK's leading TV and radio presenters including Theo Phaphitis and Jeremy Kyle. Branded content is seen by Somethin' Else as a crucial piece of the broadcasting 'landscape' and therefore runs across all areas of the company. Somethin' Else has 65+ staff and is headed by Founder and Chief Executive Jez Nelson, Managing Director Steve Ackerman, Digital Director Paul Bennun and Director of Talent Grant Michaels. The company has won numerous awards including Sony Radio Awards, Interactive BAFTAs and GSM Mobile Awards.

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