11 JAN 2013

FIAT ANSWERS CALLS FOR ‘MOTHERHOOD’ RINGTONE

The phenomenal success of Fiat's catchy new viral film The Motherhood is continuing, following on-line requests for the rap tune to be made into a mobile phone ringtone.

Fiat UK's Facebook page (Facebook.com/FiatUK) and other social media sites have attracted calls from fans to make the song, featuring a stylish young mum rapping about the reality of life with young children, available as a downloadable tune for MP3 players and mobiles.

Since its December release, more than 2.6 million people worldwide have logged on to watch  the hugely successful video, which was designed to preview the forthcoming Fiat 500L family car. This versatile new model is aimed at style-conscious young families looking for a vehicle that meets their practical needs while reflecting their personality.

With five doors and 400 litres of boot space, the Fiat 500L is larger than the popular Fiat 500 city car, but shares the smaller car's iconic looks, style and numerous personalisation options that allow owners to stamp their identity on it.

Fiat's web page: http://www.fiat.co.uk/uk/fiat-500l/themotherhood asks fans: "Like the video? Want the tune?" and offers a simple method to download the song. Customers simply click a link to a new page holding three ring tones and the full track, which can be downloaded free of charge.

"The response to the rap video has been incredible, and there's no sign of it subsiding yet," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "People are continuing to view the viral, interest in the new Fiat 500L has grown, and now we are being asked for the music.

"We are very happy with the way The Motherhood has caught customers' and fans' imagination and are delighted to make the ringtone available. I hope it continues to give hard-working mothers the lift they deserve."

The Fiat 500L will become available in March, initially with a choice of four low emissions engines (Euro 6 petrol and Euro 5+ diesel), with Start&Stop as standard on TwinAir and MultiJet engines. The full engine line-up comprises the award-winning TwinAir 0.9-litre petrol (105hp), 1.4-litre 16-valve petrol (95hp), 1.3-litre 16-valve MultiJet diesel (85hp) with manual or MTA transmission, and 1.6-litre 16-valve MultiJet diesel (105hp).

The new Fiat 500L range starts at £14,990 for the 1.4 Pop Star, rising to £18,890 for the 1.6 MultiJet Lounge.

The Motherhood video can be viewed at: http://www.youtube.com/watch?v=eNVde5HPhYo&hd=1

ends...

For further information please contact:

Peter Newton, Public Relations Director
Tom Johnston, Press Relations Manager
or Puneet Joshi, Press Relations Officer                            

Fiat Group Automobiles UK Ltd
Tel: 01753 511431
Fax: 08712 083834

E-mail addresses: peter.newton@fiat.com / tom.johnston@fiat.com / puneet.joshi@fiat.com

This press release and images are available on www.fiat4media.co.uk

70244/110113

Images


Related Images


File Attachments