DURING LABEL OBSESSED LONDON FASHION WEEK, THE FIAT 500 GOES LABEL-FREE

When it's all about labels and conforming to homogenous looks at London Fashion Week, the Fiat 500's latest campaign, incorporating DOOH across London, Social and Digital, features the Fiat 500 with nothing but the word 'THIS' above it, and the words 'You can't put a label on style', below it.

Not a logo in sight.

It's a provocative take on the Fiat 500's new 'LOSE THE LABELS' campaign, created by krow Communications to appeal to people who tend to follow their own style rather than the catwalk.

The campaign encourages people to visit LOSETHELABELS.NET, a tongue in cheek mock Fiat landing page with all the labels removed.

It breaks on the 9^th September to coincide with London Fashion Week, with posters running across major DOOH sites in London and social posts to support.

Kate Barrett, Fiat Brand Communications Manager, said: "The Fiat 500 is an iconic car and instantly recognisable all over the world. Matching this fact with our latest campaign, we are able to lose our label and what a better time to do this than during London Fashion Week." 

Nick Hastings at krow Communications, said: 'Of course it helps that the Fiat 500 is a bit of a looker, but nonetheless it's ironic that in this case the best way to get a brand noticed, is not to mention the brand at all'.

FIAT Chrysler Automobiles UK Press Office Contacts:
Justin Westnegde - Press Relations Manager +44 (0)1753 519551 justin.westnedge@fcagroup.com