FIAT 500 SCOOPS ANOTHER TOP GREEN AWARD

The award-winning Fiat 500 supermini has received further confirmation of its green credentials after scooping top honours in the Supermini category of the What Car? Green Awards for the second year in a row.

The awards, which took place last night (14 July) at Twickenham Stadium, Middlesex, are designed to recognise and highlight motoring's most economical and environmentally-friendly cars.

The What Car? judges chose the 1.2-litre version of the Fiat 500 for top supermini honours in this year's competition - the same award as the one picked up by the popular city car in 2009. The vehicle is fitted as standard with Fiat's fuel-saving Start&Stop system - as are all 500 models.

The Start&Stop system stops the engine automatically whenever traffic conditions bring the car to a complete halt, and restarts it when the driver wants to move off again.

"It's everything that a green supermini should be - affordable, fun and easy on the environment," says What Car? editor-in-chief Steve Fowler. "It's no surprise Fiat's brilliant 500 has won this category for the second year in a row. Nothing else in this class can mix as much style, affordability and fun with such green credentials."

"Part of the 500's attraction to customers is that it delivers great value for money at the fuel pumps," adds Elena Bernardelli, marketing director, Fiat Group Automobiles UK Ltd. "Add in the fact that the car is great to drive, stylish and fantastic to look at, and we think we have a winning formula. I'm delighted that the What Car? judges agree with us."

Available with a choice of three frugal, ultra-low emissions, Euro 5-compliant engines: 69bhp 1.2-litre and 100bhp 1.4-litre petrol, or 95bhp 1.3-litre MultiJet turbodiesel, the new Fiat 500 can be ordered in three different trim levels - Pop, Sport and Lounge - along with a limited edition 500byDiesel version.

With a starting price of just £9,465 OTR for the 1.2 Pop, the new Fiat 500 represents outstanding value for money.

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For further information please contact:
Peter Newton, Public Relations Director
Tom Johnston, Press Relations Manager
or Puneet Joshi, Press Relations Officer

Fiat Group Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871

E-mail addresses: peter.newton@fiat.com / tom.johnston@fiat.com / puneet.joshi@fiat.com

This press release and image is available on www.fiat4media.co.uk