FIAT LAUNCHES NEW ‘SWAPPAGE CAMPAIGN’

A new end-of-year campaign, designed to help customers swap their current Fiat car for a new one, has just been launched by Fiat Chrysler Automobiles UK.

Called ‘The Big Swappage Deal' the initiative offers drivers an extra incentive to trade in their current vehicle, with a range of extra ‘swappage' bonus offers on top of any value the participating Fiat dealer has put on the customer's car.

The deal covers the entire range of Fiat models - except the new 124 Spider - and includes the award-winning 500, the 500L and 500X, as well as Tipo, Panda, Punto, Qubo and Doblo. The Swappage Bonus varies depending on Fiat model selected, ranging between £500 and £2,500.

"The Fiat Swappage Scheme will appeal to customers with cars of any age, make or model," says Paul Runza, brand manager Fiat UK. "However the offer is still available for customers who do not have a part exchange vehicle - they will be eligible for a Swappage cash discount of up to £2,500."

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FIAT Group Automobiles UK Press Office Contacts:
Kate Saxton - PR Director +44 (0)1753 519592 kate.saxton@fcagroup.com
Puneet Joshi - PR Officer all brands UK & Ireland +44 (0)1753 519591 puneet.joshi@fcagroup.com