22 February 2018

FIAT PARTNERS WITH LONDON FASHION WEEK FESTIVAL TO CELEBRATE THE LAUNCH OF NEW 500 MIRROR FAMILY

  • Fiat joins forces with London Fashion Week Festival to provide a mirror into the exclusive event
  • The Fiat 500 Mirror family line-up combines exclusive design features with the latest infotainment technology as standard
  • London Fashion Week Festival takes place at The Store Studios, 180 Strand, from 22nd-25th February 2018

To celebrate the arrival of the new 500 Mirror family, Fiat are partnering with London Fashion Week Festival to give unparalleled access to the UK fashion industry.

As official car sponsor of London Fashion Week Festival, Fiat will give fashion lovers across the UK an exclusive mirror to the event.  As well as giving owners and fans a chance to win tickets to the event, a series of 360 degree films will be released through the official Fiat UK social channels, offering a unique view of all the action for those who can't attend.

This month not only heralds the arrival of one of the UK's most exciting fashion events, but also sees the addition of a series of new models to the UK's most stylish car brand. The Fiat 500 Mirror, 500X Mirror and 500L Mirror all come with UconnectTM LINK technology, which is Apple CarPlay-ready and compatible with Android AutoTM, as standard along with exclusive design features, to keep drivers safely and smartly connected on the move.

Kate Barrett, Fiat Brand Communications Manager, said, "The Fiat 500 brand has always been about inclusive-style. Our activity at London Fashion Week Festival will give fashion fans and Fiat 500 lovers a unique and immersive view of the new Fiat 500 Mirror family and the fashion event, opening-up the ticket-only Festival to fashion-lovers everywhere."

London Fashion Week Festival returns to The Store Studios, 180 Strand, from 22nd-25th February 2018. This is the only event giving access to the fashion industry, with the chance to experience the best of British and international fashion, including a showcase of designer and trend catwalks shows, designer shopping and industry talks.

The Fiat 500 Mirror and 500L Mirror are available to order now priced from £13,965 OTR for the 500 Mirror 1.2 69hp petrol, £18,250 OTR for the 500X Mirror 1.6 E-Torq 110hp and £16,795 OTR for a 500L Mirror 1.4 95hp petrol.  For more information on the new Fiat 500 Mirror family please visit www.fiat.co.uk or to locate your nearest Fiat dealer visit www.fiat.co.uk/dealers.

ENDS

FIAT Chrysler Automobiles UK Press Office Contacts:
Kate Saxton - PR Director +44 (0)1753 519592 kate.saxton@fcagroup.com

Krystyna Perry - Press Relations Manager Fiat and Alfa Romeo +44 (0)1753 519383 krystyna.perry@fcagroup.com

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